The street is a sideshow from the peddler to the corner girl
— The Band, "Life Is a Carnival"
Most of what I know about journalism is from episodes of LOIS & CLARK. There's a lot of flirting between you and a co-reporter, you pretend to not be Superman, and you don't do much typing or journalism of any kind. But it's okay, this was the 90s, nothing real was going on. On a bad day, you may get some sort of Elvis anecdote from your boss. But there's more to journalism than perky tits, or nice dimples…so I've been told. You have backstabbing, career climbing, and inventing stories out of whole cloth. That's where Chuck Tatum comes in.
Tatum doesn't roll into Albuquerque looking for redemption. He arrives broke, on bad tires, fired from eleven papers with a combined circulation of seven million for reasons he'd rather not list. He talks his way into a sixty-dollar-a-week job at the Sun-Bulletin with a pitch that's half résumé and half threat, promising Jacob Q. Boot the best newspaperman he's ever had. He believes it, too, or at least believes he's wasted on a "sun-baked Siberia" with nothing to write about but soapbox derbies and a chicken thief named Schimmelmacher who briefly claimed to be Jesse James. A year into that sentence, bored enough to fantasize out loud about fifty rattlesnakes loose downtown, he gets handed a rattlesnake hunt instead, about as close as this town gets to news. He's not hoping to do good. He's hoping to get out, and that's the question the movie starts circling almost immediately: if somebody does good for bad reasons, what exactly are we supposed to make of the good?
Chuck and Herbie aren't even looking for a story when they find one. They're driving out to cover that rattlesnake hunt, stop for gas, and follow a hunch about an old cliff dwelling up the road, which turns out to have a man buried alive underneath it. The sheriff is tied up at the same rattlesnake hunt, and Tatum figures the doctor probably is too, which leaves nobody at Escudero with any real standing to run things. What's there instead is a deputy sheriff, stalling. "I'm thinking. Don't rush me," he says, to nobody's satisfaction, while Leo sits six hours into a cave-in, his wife running the trading post down the highway and his father answering for him, both stuck right along with him. Tatum takes the flashlight from the deputy's pocket, tells him he's the one going in, and climbs into the mountain himself. It works, immediately, on everyone watching. Papa Minosa starts treating Tatum's word as fact from almost that first afternoon, and he's still doing it later, telling a stranger who asks after Leo, without hesitation, "Not yet. Mr Tatum's down there now with the doctor." It's Tatum's first real demonstration of a pattern the whole movie keeps running: confidence reads as competence, and nobody at Escudero is in any position to ask whether the two have anything to do with each other. The man who steps into the power vacuum first isn't the most qualified person at the scene. He's the one least burdened by doubting himself, which turns out to be close enough.
Tatum makes the same kind of conversion the instant he hears the mountain's real name, and he doesn't even have to be standing there to do it. He's still in the car when he catches the tail end of an argument outside: Papa Minosa pleading for somebody, anybody, to go in after his son, the deputy suggesting the Native guide standing nearby, the guide refusing over what he calls bad spirits, and the deputy waving that off as a shakedown for cash — "What are you holding out for, a couple of bucks?" Then somebody explains what the guide meant: this is the mountain of the seven vultures, sacred ground to the people who buried their dead there four hundred years ago. "It's got a sound to it," Tatum says, and tells Herbie to get a few shots. Something that means grief and reverence to somebody else has, in the space of one overheard sentence, become a headline. Within days the mountain has a tent city growing at its base, license plates rolling in from four states, a family on their way to go fishing deciding this is worth a detour. Vendors sell hot dogs and souvenirs within sight of the drilling, on the same ground as a man who might be dying. Reporters pay a toll to get near him. Put headphones on for this stretch and the sound mix is making its own version of the same argument without a line of dialogue: concession-stand chatter and crowd noise sit right under scenes that are supposed to be about Leo, and his tragedy ends up audibly dissolving into commerce even when the camera isn't pointed at the vendors. THE SIMPSONS runs almost this exact plot as comedy in "Radio Bart": a boy stuck in a well becomes the center of a carnival and a celebrity charity single before the town discovers he's a hoax. ACE IN THE HOLE doesn't get the relief of a punchline, because Leo was never a hoax. Tatum didn't have to invent a trapped man. He only had to notice one.
Zoom back in from the crowd and all that appetite condenses into one man. Before he's ever heard of Leo Minosa, driving out to cover a rattlesnake hunt he resents being assigned to, Tatum spins an entire fantasy out loud: fifty rattlesnakes loose in Albuquerque, the last one caught and hidden in his own desk drawer so nobody else knows the story isn't over, released to the papers only "when I'm good and ready." He's narrating a story that doesn't exist yet, complete with a plan for pacing its release, purely for his own entertainment. Not long after, he's standing at a gas station outside a mountain with a real man buried inside it, and the instinct is already sitting there waiting to be used. Douglas plays the moment it clicks into place with something close to hunger: right before his first climb into the cave, he tells Herbie this is Floyd Collins all over again, the 1925 case where a young Louisville reporter crawled down to interview a trapped man and came out with a Pulitzer. That's the closest thing this film has to Al Pacino's John Milton in THE DEVIL'S ADVOCATE, minus the literal contract. Pacino gets to literally be the Devil; the film hands him the reveal and the résumé. Douglas has to generate the same charge out of a man who is, on paper, nothing supernatural: a broke newspaperman with bad tires and a list of firings he doesn't want you asking about. Chuck Tatum becomes appetite with a press card. Leo just happens to be the man waiting inside.
Kretzer doesn't need much convincing. He shows up late, pulled away from a campaign barbecue that had turned into a poker game, clearly annoyed about it, and Tatum's pitch is blunt: cooperate, and the coverage delivers reelection; don't, and Tatum ruins him instead. Kretzer barely blinks. Needled about the hand he walked away from, he waves it off: "This is better. Here we've got an ace in the hole." From there he's not just letting the story happen, he's actively protecting it, keeping every other reporter out of the cave while Tatum comes and goes as he pleases. Ray Teal plays him with exactly the kind of weathered, unhurried authority that reads as trustworthy on sight, which is the whole trick of the performance. Teal spent much of his career playing sheriffs, and he's best remembered as the fundamentally decent Roy Coffee on BONANZA. Kretzer is what that same face looks like when the badge is for sale. He even goes on local television to tell viewers, straight-faced, "I don't want what I'm doing here to influence your vote one little bit," insisting the whole time that he's only there doing his duty as sheriff. Tatum found the power vacuum and climbed into it. Kretzer is the reason it stayed open long enough to kill somebody.
Leave the crowd behind and go all the way back into the cave, and the performance changes register completely. Tatum tells Leo that once he's out, they'll go to New York together, that Leo can stay with him for as long as he wants, that they'll "live it up a little" — specific, generous, entirely unnecessary if the only goal were good copy. Leo asks, "Then I won't be seeing you any more?" — the kind of question a person only asks once they've started counting on an answer. Douglas doesn't play any of this like a con. He plays it like a man planning a real trip. Leo, for his part, has his own version of the same future already worked out: he wants to be free by Friday, their fifth anniversary, so he and Lorraine can start over and maybe even bring her along to New York. Tatum, astonishingly, tries to make part of that come true. Leo has already bought Lorraine a fur stole for their anniversary, and Tatum delivers it for him, then physically forces her to keep it on, staging the marriage Leo still believes he's going to get to save. None of this squares with a man who is, at the same moment, stalling the rescue for more coverage. That's the uncomfortable thing this stretch of the film insists on: lying to somebody and lying to yourself aren't opposites, they're the same skill pointed in two directions, and Tatum seems to want Leo out of that cave alive exactly as much as he wants the story that requires him to stay in it.
Pull back out of the cave and Lorraine is running the opposite calculation. She was trying to leave on the early bus the morning after Leo got trapped, eleven dollars in her pocket, the same plan she'd tried once before, only to have Leo catch up with her outside Dodge City. Tatum talks her out of leaving this time, not with an appeal to loyalty but with arithmetic: crowds mean customers, customers mean money, and walking away now means walking away from a payday. She does the math herself soon enough. Seventy dollars already, a hundred and fifty projected by nightfall, times seven days: more cash than she's ever had at once. When Tatum asks her to be photographed at church with a rosary for the sympathy angle, she refuses on exactly one ground: "Kneeling bags my nylons." It's one of the coldest lines in the film, aimed at her own husband while he's dying underground. Set that next to what Tatum gives Leo, a total stranger with no leverage over him at all: company, cigars, news from outside, and, on one of the worst nights, an old pop song. He gets Leo singing along with him, recalling an Army landing in Italy when one frightened soldier started singing and the rest eventually joined in. It works. Leo calms down enough to laugh. None of this makes Tatum better than Lorraine, exactly, and that isn't really the point. Her selfishness is colder to look at because it's pointed at somebody who's supposed to have her love. His is doing far more damage, and he's the one in the room being kind about it.
This is where the question the movie opened with stops being interesting to ask the old way. Once Smollett's crew assesses the cave-in, he lays out the numbers plainly: shore up the passage they've already got, and Leo could be out in twelve to sixteen hours. Tatum, who has never engineered anything in his life, proposes drilling straight down through solid rock instead. Smollett tells him flatly it isn't necessary. Six or seven days, Tatum is told, maybe more. Kretzer overrules his own contractor to make it happen anyway, reminding Smollett who decides whether he stays a contractor or goes back to driving a truck. There's no ambiguity left in this decision the way there was at the mountain, when Tatum could at least claim he was reacting to a name and an opportunity that were already there. This time the faster option is sitting on the table, explained by an expert, and Tatum argues it away because a twelve-hour rescue doesn't give him a six-day story. The bill for that choice comes due days later, once Leo's fever turns to pneumonia and Tatum finally wants to switch back to the original route. He's told it's gone: the drilling has run too long, the old passage walls are too unstable to shore now, and sending men in to try would bury them along with Leo. The delay didn't just cost time. It sealed off the only other way out. Once a consequence is foreseeable, spelled out by the man whose job it is to know, and chosen anyway, doing good for bad reasons stops covering what's happening. What's happening now is doing harm on purpose, on a schedule, for a byline.
Leo senses the end before anyone tells him. Struggling to breathe through an oxygen line late in the film, he asks for a priest, and Tatum tells him he doesn't need one while the doctor offers a softer version of the same reassurance, insisting he's still got plenty of time. Leo isn't convinced, and neither, privately, is the doctor: stepping outside, he tells Tatum pneumonia will kill Leo within about twelve hours unless he reaches a hospital by morning. Tatum carries that same number straight back into the cave and hands it to Leo as a rescue promise instead of a deadline: you'll be out in twelve hours, hang on. Leo believes him, because Leo has believed him about everything. He doesn't get his twelve hours. That same stretch of night, back at the trading post, is when Lorraine finally stops complying: Tatum forces the fur stole around her shoulders, starts choking her with it when she fights him, and she drives a pair of scissors into his side to make him stop. He doesn't call for help or sit down. He drives straight to the church, gets the priest, and brings Father Diego to Leo for what it was always going to be for: a confession, not a reassurance. Leo goes out still asking whether Lorraine liked her present. Tatum's reaction to the death itself isn't a scramble to protect the story. He walks out, orders the drilling stopped, and announces it to the whole crowd in person, already bleeding from a wound nobody watching him knows about yet, ending on a line that reads as an admission as much as an announcement: "The circus is over." Within minutes the same reporters he'd locked out all week are turning on him, and Nagel fires him outright once rival papers scoop the story he sat on. None of it seems to register the way it would have a week earlier. Stumbling back to his room, Tatum keeps working the phones, trying to sell his editor on the true version of the story he thinks might redeem him: the story behind the story, the reporter who kept a man buried for six days. Nagel assumes he's drunk or crazy and hangs up before Chuck can make him understand. By the time Tatum makes his way back to the Sun-Bulletin, he's walking around with a wound he never once paused for. It plays less like toughness than like a man who has already absorbed the worse injury and doesn't have much attention left over for the smaller one.
By the time Tatum makes it back to the Sun-Bulletin, he's back in the same office he first talked his way into, under the same embroidered sign he once complained "gets in my way" on his way out the door to go make real money with Nagel. It reads TELL THE TRUTH, and it's visible over his shoulder from the moment he stumbles in asking for the one man in this story who seemed to know exactly what he was from the beginning. He puts Herbie at a desk first and tells him to get to work, a small, oddly tender gesture from someone who spent the whole film treating the kid's ambitions as material. Then he finds Boot. What comes out isn't a pitch so much as a final settling of accounts: a thousand dollars a day, the exact rate Nagel was paying for exclusive rights to Leo Minosa, is the number Tatum now takes as proof of what he's worth, no longer a boast made to a skeptical small-town editor over a sixty-dollar-a-week job. And Boot can have all of it for nothing. Set against a whole film of constant sales pitches, this isn't Tatum losing his talent for negotiating. It's the one time he means the number and doesn't want anything back for it, which is either the closest this movie lets him get to redemption or the exact moment a man who spent the film selling himself finally runs out of anything left to sell. Wilder doesn't settle which one it is before Tatum hits the floor.
"Ace in the hole" is poker slang for a hidden advantage, the card nobody else knows you have until you're ready to use it, and Tatum says the phrase himself, describing his arrangement with Kretzer as exactly that kind of advantage. But the metaphor runs deeper than the one line where he says it out loud: Leo is the actual ace, the story nobody else has, rationed out over days instead of revealed all at once because it's worth more the longer Tatum can keep it face-down. The advantage only matters if you eventually cash it in, and by the time Tatum does, holding it too long has turned a story that could have made his career into one that ends it. He overplays his hand in the oldest sense of the phrase: the card that could have gotten him everything is exactly what the wanting cost him. Paramount later retitled and reissued the film as THE BIG CARNIVAL after it started losing money, hoping a friendlier name might turn things around. It didn't work, and there's something almost too perfect about a studio trying to repackage a story about repackaging tragedy into something more palatable, and having that fail for the same reason the story itself predicts. The original title came back eventually; so did the film's reputation, all the way to the National Film Registry in 2017. What hasn't come back is any sense that Tatum was an aberration. In 1951 he could still register as a specific kind of monster, a violation of what journalism was supposed to be. Recognizing his methods now takes less imagination than it used to, not because every reporter is Chuck Tatum, but because turning someone's worst day into everyone else's content, paced to how long the audience keeps watching, no longer needs a movie to invent it. The mountain of the seven vultures was never just a name Tatum found useful. It's what shows up whenever word gets out, and it hasn't needed an invitation in a long time.
Final Verdict: 90 out of 100